The Top 7 SEO Tools To Boost Rankings and Optimize Websites

SEO Tools

It is no longer the case that a Newbie or Beginner seemed to have a hard time developing their own website.

There are many Website Builders readily available that make it really easy for beginners to set up a website.

What is really important is whether all of the websites created and developed for the purpose of delivering some sort of solution make it into the first page of the Search Engine Results Page (SERP)?

The answer is Simply No because it takes a lot more to rank a website on the search engine results page than just developing and designing the website.

Development and Design (UI/UX) are two elements that make up the building blocks of a website, which determine how it operates and how it looks.

The problem is that they don’t help with ranking and traffic, factors that are otherwise achieved with the different SEO techniques.

A variety of tools are available today which can be used to increase the rankings of the website or drive traffic to the site in a relevant manner.

In order to have successful SEO campaigns, these tools prove to be extremely useful since they all pertain to specific objectives.

In this article we will talk about some of the best SEO tools and how they can be used to improve the visibility and performance of your website in this blog.

1. Ahrefs

PriceStarts From $99

There is no doubt that they offer one of the most popular SEO tools out there, and is used by many to make sure that the website is optimized for SEO purposes.

As a software company, Ahrefs prepares many tools for SEO and Digital Marketing to help businesses all around the globe.

They provide one of the Best SEO tools named with the company name itself which is “Ahrefs”. They are among the best ones when it comes to audit your website in order to find the relevant errors.

A key aspect that makes them stand out from others is the fact that they provide detailed reports on everything, which are really easy for everyone to understand and improve things accordingly.

Here are some of the highlights of the Ahrefs:

  • Provides the list of trending keywords with the proper research and in no time
  • One of the best tool for the backlink analysis
  • Many Small/Medium businesses use this tools for competitive Analysis because of the reliability of its results
  • Provides with the relevant information on the rankings of the website and the ways to improve it accordingly


PriceStarts From $119

When it comes to the most popular names in the SEO tools SEMRUSH is always among the top ones.

It is one of the few tools that allow marketers to build, manage, and measure campaigns everywhere on their website to improve their online visibility.

It is your digital mate, your analytics teacher, your online mentor, and an indispensable compass to find new markets.

SEMRUSH helps businesses all around the world to cope up with the ever growing digital challenges faced by the businesses all around.

This is one of the most effective SEO tools available as it provides various features at a very affordable pricing.

Here are some of the highlights of the SEMRUSH:

  • Clients all over the world shows their trust on Semrush which makes it the obvious choice for the Best SEO Tool
  • Provides the industry best domain selection guide along with the expert Backlink Analysis
  • Semrush is one of the few good SEO tools that provides a dedicated platform for Content Marketing
  • Semrush also has the unique feature named Historic Data Retriever which one can use to track the old and new insights of all websites and it is really helpful in Competitor Analysis

(3) MOZ

PriceStarts From $14

Moz arguably is one of the most loved names on the list due to its popularity among the businesses doing the Local SEO for their respective websites.

Moz is one of the most affordable of all the SEO tools available as its lowest plan starts from just $14 which is kind of a blessing for the small businesses.

In other words we can also state that it is one of the most value for money products in the segment.

Because of its incredibly low price, one might assume that it would have all of the essential features or not.

However, this isn’t the case at all, and in fact, some of the features offered by MOZ are some of the best among all available SEO tools.

That is the reason it is widely used by all the businesses and digital marketing experts all around the world.

Here are some of the highlights of the MOZ:

  • MOZ has the reputation of providing great market insights through the visually appealing dashboard
  • Their Review management feature is one of the best as we all know that reviews play a very important role in improving the overall image of the business
  • It is really very easy to manage and sync businesses listings with MOZ

(4) Google Analytics


Google is probably the most well-known name on the internet, and almost every person knows what it is all about. It can be considered one of the most prominent technological giants in almost every sphere of life.

In terms of what it does, it provides platforms, makes software’s, etc.

But Google is most famous for its search engine and browser, both named with a similar suffix.

There is a reason why Google is the most popular search engine in the world because almost 70% of the world’s search results come from Google.

Each and every website has a dream that they should rank higher in the Google SERP or even in the first page of the Google Search Results page.

Almost all small, medium, and large-scale businesses use Google Analytics for the purpose of gaining better insights into their business operations. It is available for free and is one of the best SEO tools out there currently.

Here are some of the highlights of the Google Analytics:

  • Google Analytics is one of the greatest SEO tool used almost by everyone to track the Page Views, Events and Transaction on the website
  • It comes really handy in improving the SEO by huge margins and up scaling the performance of the website
  • You can easily track the data of your customers across all platforms through Google Analytics, whether you use it for web or application
  • This SEO Tool provides a comprehensive understanding of marketing activities, which is beneficial to maximizing revenue

(5) WooRank

PriceStarts From $80

According to the experts, WooRank is the perfect marketing tool for assisting businesses to increase their Digital Footprints and to develop long-term marketing strategies.

WooRank provides a step-by-step solution in order to improve the performance of the website.

Firstly it analyzes your website to point out the issues which are impacting the rankings of the website and then it also provides the solution and suggestions to fix those issues.

The WooRank SEO tool can thus be utilized to track the business’ progress and to improve it according to the requirements. It also provides expert insights that are eventually helpful in developing marketing strategies that suit the current market conditions.

Here are some of the highlights of the Google Analytics:

  • WooRank helps in shaping the appropriate strategy for your  digital marketing campaigns by optimizing the Technical SEO performance
  • It is one of the few SEO tools which actually focus on the long-term marketing strategy
  • Among the many incredible things about WooRank is that it can be used for monitoring and analyzing, which enables businesses to optimize their SEO strategies
  • When it comes to tracking changes and noticing how to achieve marketing goals, WooRank has no alternative to follow up on the changes

(6) Ubersuggest

PriceStarts From $12

If you are into digital marketing and you’ve never heard of Neil Patel, which probably can’t be the case. Neil Patel is one of the best digital marketers on the planet.

Neil started a SEO service named Ubersuggest and now it is helping many businesses and marketers all around the world to improve the performance and growth of their businesses.

As of now, Ubersuggest is considered as the most Economical SEO service available as it costs as little as $12 per month and is loaded with all the essential features needed to scale any business up to new heights of profitability.

Here are some of the highlights of the Ubersuggest:

  • It effectively provides the businesses with the inside information about the strategies that are working for the competition and how they can apply it to their own advantage
  • In addition, Ubersuggest provides the most accurate information about the Keyword suggestion, which ones are working for the competitors, and how we can make use of the same for our own benefit
  • Unique features of this software include providing content ideas so that businesses can focus on what people actually like

(7) Google Search Console

PriceStarts From Free

This is another Google Product that can help improve the visibility of your site on Google Search. The tools that are provided by the Google Search Console are very powerful and can be used to measure traffic and overall health.

The Search Console tools help in addressing the underlying problems that could be preventing a website from ranking high in Google’s search results.

A search analytics report provided by these SEO tools can also assist with the optimization of the content of the website.

Among the most prominent features of the Google Search Console is its URL Inspection Tool where we can find information such as our crawl index and the web server information of our web pages.

Here are some of the highlights of the Google Search Console:

  • The unique feature of the Search Console is the alert feature that allows one to receive an alert whenever a problem is detected on the website so that it is possible to resolve those errors in a timely manner
  • Together with Google Analytics, it is one of the most useful offerings from Google, since both capabilities help improve the performance of a website or business
  • For the purpose of gathering the detailed information about the performance of the website, Search Console reports have long been the industry benchmark


The demand for great SEO campaigns has increased as Digital Marketing is on the rise day by day. Businesses need to increase their online presence in order to get their share.

Thus the importance of the great SEO tools is very essential for the successful Digital Marketing Campaigns.

This is the reason why it is essential to utilize the above mentioned great SEO tools so that they can be extremely beneficial to maximize the performance of the businesses or to skyrocket the overall revenue all at once.

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