Twitter Advertising
Twitter advertisement have the option to select the objective they want to achieve for their business, whether that is increasing traffic, engagement, awareness, video views, followers, app installs, or app re-engagements. Like Facebook & Instagram, Twitter also offers audience targeting feature based on location, gender, languages, device and platform. Twitter uses two additional targeting features setting it apart from Facebook and Instagram. Twitter lets you target by keywords and an option to target people who are linked to users following specific accounts. Twitter happens to be the third most widely used social media network with DAUs (Daily active users) of 192 million.