Optimizing your Google Shopping Ads
Just drafting a competitive shopping Ad is not enough. You want your shopping ads to convert, right? Then, at the first place, it should become visible as a highlighted product or brand. To make your Ad visible and make it rank on top of search results, it is important that you optimize it.
For optimizing, be as specific as possible when you give it a title. If you are selling pack of certain quantity, remember to state that clearly. you tell people the quantity so they know what they’re getting.
Use your brand name and product category which is being advertised via Google shopping Ads. Use words that are compelling as well as rank amongst trending keywords for product category you are advertising for.