How does PPC in Google Ads work?
Google ad agency that you hire will let you know that unlike traditional market which requires an upfront payment, Google Ads follow a pay-per-click model where, advertiser only pays when people click on their ads. This gives company an impressive Return on Investment as most of the leads here get converted.
Google has laid down several guidelines on how to draft a compelling ad for maximum revenue results. For this Google makes use of target keywords, bid system and ad’s quality rating score to rank your ad accordingly where a competitor is also working on same keywords for the target audience.
Google Ad campaign platform allows you to modify bids, change ad copy and change ad image etc. Therefore, advertising on Google is a cost-effective strategy from every side.